The Chinese smartphone manufacturer Vivo, which is owned by BBK Electronics was looking to sign Virat Kohli as its Brand Ambassador of Vivo just ahead of this year’s IPL.
Vivo has been sponsoring the earlier seasons of IPL and was seen as the title sponsor, but this time the deal went to Dream 11 for IPL 2020.
Vivo has been growing at a very fast rate and has become the third-largest smartphone selling brand in India, just after Samsung and Xiaomi as first and second spots respectively.
Vivo Market Share in India
It is seen that Vivo has captured 16% of the market share in Q3 of 2020. But there is still a large market to be captured if Vivo aims to become the No. 1 seller in the Indian market.
Vivo has been bringing out various high phones in the Indian market lately has signed deals with many known faces of Indian cinema to be the Brand Ambassador of Vivo phones. Let us look at some of the personalities who have been the brand ambassadors of Vivo.
Brand Ambassadors of Vivo Smartphones in India
Vivo launched their new phone Vivo V19 with Aamir Khan as their new brand ambassador. The V19 which was the addition to the V-series was a camera-centric phone and was much liked by the users.
Sara Ali Khan:
Vivo signed up with Sara Ali Khan as its brand ambassador for their S-series of phones. Sara Ali Khan is seen as one of the upcoming stars of the Bollywood industry and is also a youth icon.
The S-series of phones were touted to be stylish and fun so Sara Ali Khan was roped in as the Brand Ambassador of Vivo for this lineup of phones. These phones were targeted on the youth and so Sara was an apt choice.
Ranveer Singh was endorsing products of Chinese smartphone brand Vivo from years. Ranveer Singh has been on the top Bollywood industry and thus helped Vivo also to grow being their brand ambassador.
Vivo also said their product achieved mass brand awareness when Ranveer Singh had endorsed their phones.
Currently, Vivo has not been using Aamir Khan and Sara Ali Khan as the brand ambassadors for their campaigns.
The emerging phone brand Vivo Electronics Corp. had its principal office in Guangdong, China. The company was established in the year 2009 and entered in Indian smartphone market recently.
Vivo brought some low-cost phones for mid-range buyers in the market. Most of their phones are available in the Indian market as well. Vivo has just launched its latest 5G phone called S7e in November 2020. The phone boasts of a 6.44 inch touchscreen display and it is 5G ready.
The phone uses is a 2GHz octa-core MediaTek Dimensity 720 processor and has 8GB of RAM and Internal storage of 128GB. At the back, it has 3 camera setup of 64-megapixel, 8-megapixel and 2-megapixel depth sensor. The front has 32-megapixel selfie camera.