At least, 800 million users visit YouTube each month. It is an avenue to market your products and services to a large audience. In this article, we’ll discuss how to grow your YouTube channel to ensure your videos are discovered among many others, watched and shared with a large number of people.
- How to grow your YouTube channel?
- 1. Improve your Video’s Metadata
- 2. Find out What Your Audience Want
- 3. Connect with Your YouTube Community
- 4. Create a Video Series
- 5. Use the Right Thumbnail Image
- 6. Create Videos on Trending Topics
- 7. Include Links to Your Video on Social media Platforms
- 8. Create Playlists for Your Videos
- 9. Provide High-quality Content
- 10. Increase your Content’s SEO Ranking
- Final Note
There is hardly anyone who hasn’t heard of YouTube today, especially those who are exposed to technology and social media. After Google, YouTube is the second largest search engine. This implies YouTube is popular. Billions of videos are being viewed on this popular website every day and creators upload up to 60 hours of interesting content every minute.
If you want your content to gain visibility on YouTube and Google, why not upload and advertise your unique videos on YouTube? Apart from gaining popularity, you’ll also be making a lot of money just like other creators who maximize the opportunity that comes with this site.
How to grow your YouTube channel?
Growing your YouTube channel is not rocket science. But without basic knowledge of how to make your content unique, interesting, and rank high on the search engine, you might get discouraged. That’s why we have compiled a list of a few simple things to do that will not only make you popular but will enable you to receive a monetary reward for your time and effort.
With that being established, let’s get started!
1. Improve your Video’s Metadata
When people search for a particular video on YouTube, they’ll want to have basic information about the ones they saw before going ahead to watch it. That’s what metadata means. The description of your content, title, and tags, all make up the metadata of a YouTube channel.
Without improving these key aspects in your video content, it might limit visibility on Google and YouTube. Before uploading a video, consider the satisfaction of your target audience to prevent low reach and views. Also remember that no matter the effort and time you spend on improving your metadata, if your content is poor, you won’t get positive results.
Work on your content first, as there are many competitors out there. You can then work on improving your metadata.
Follow these simple steps to improve your video content metadata.
* Provide a Clear Video Description
Most users usually check out the description of your video content before deciding to click on it. Half information about what you want to offer will discourage them within a few seconds. To prevent that, ensure your video content has a lengthy description. Include your keyword in the first sentences of your description. And always include a URL that is useful to your website.
Also, make sure your description has at least 200 words or more.
* Give your Content the Accurate Title
Let’s assume you’ve perfected your video content and written a good description, but viewers don’t understand the title that makes it hard to understand, they’ll likely not click on it.
Use key phrases that people would search to find your video content. Don’t be in a hurry to combine certain phrases that don’t correlate with your content or people are not interested in. To make things easier, you can use YouTube’s keyword suggestion Tool to determine the keyword phrases users are searching for more than the others. By doing this, you’ll have an idea of what to use as your title and the ones you shouldn’t.
* Include Tags in Your Video Content
Always include at least 20 tags in your content as it is an easy way to make use of keywords that are useful to your video. These keywords should be relevant to your videos and be discoverable by users.
As has been stated earlier, improving your metadata is an important factor in making your content rank on Google and YouTube. Although this is just one part of the steps you need to take on how to grow your YouTube channel, it’s a big step.
Apart from making your videos discoverable by your target audience, improving on or optimizing your video metadata will make it rank higher than that of others.
Now that we’ve discussed the first tip, let’s move forward.
2. Find out What Your Audience Want
Without your audience, your videos will remain the same way you uploaded it. First, you need to figure out what they want and give it to them. For instance, most young people love comedy, games, movies, and fashion. That’s why those who produce content related to these categories and focus on young people are more likely to become successful quickly.
If you are just getting started, be on the lookout for Video content most people like. You can ask questions from those who have been in the industry before you, especially those who have become successful to lecture you about what people want.
On the other hand, you can check your competitors’ YouTube channel to observe the videos with the highest clicks and engagement. It shouldn’t be hard to know what people want and how to give it to them. And also, be willing to learn new things every day. This will help you make speedy progress as a creator.
3. Connect with Your YouTube Community
Unlike popular social media platforms such as Facebook, Twitter, LinkedIn, and Instagram, YouTube doesn’t fit in these categories. But this doesn’t mean you shouldn’t engage with subscribers by ‘liking’ their comments. Maximize every opportunity you get to engage in an interaction with your subscribers and viewers as this will not only make them feel recognized but also encourage others to do the same.
Don’t limit your interaction to other social media platforms alone, place a priority on your YouTube channel to increase your number of viewers.
4. Create a Video Series
Viewers will likely visit your page over and over again when your video content is about a recurring topic or theme. They wouldn’t want to miss out on what you want to upload next and will always anticipate it.
For instance, if you upload videos regularly about a very educative and interesting story, then ask them to check to anticipate the next series. This means you are keeping them in suspense, and they’ll want to know how the story ends. As a creator, you will be getting more subscribers and viewers while they’ll be getting entertained.
It might be a comedy skit for a few minutes or a relationship lecture. Whichever decision you arrive at, the key is to keep them in suspense and make them visit your YouTube channel regularly. And you don’t have to spend much time thinking about what to upload next since the series is following a particular pattern. This will enable you to make the next series more interesting than the previous ones compared to starting afresh video content all over again.
By doing this regularly, you are benefitting from your subscribers and they are also benefitting from you. Everybody wins!
5. Use the Right Thumbnail Image
Apart from your content title, the thumbnail image is another thing that captures the attention of viewers. Surprisingly, most viewers would not pay close attention to the title of your video content if the thumbnail is captivating.
Use high-quality images that include engaging and readable fonts, if you use it in your video content. Include colorful images too as no viewer will be interested in watching content with a boring thumbnail image. Have it in mind that your thumbnail image is like an advertisement for your video content asides from your title. Invest your time and effort to make it perfect.
Make sure your images tally with your video and description to increase the number of views.
6. Create Videos on Trending Topics
Maybe there’s trending news going viral or a particular topic of interest that people are discussing for several days, you can use that as an opportunity to attract viewers. Note that it is not compulsory to post the content the same way; many creators would have don’t the same. Look at the topic from another angle, do your research and upload the video on your YouTube channel. This way, your content would be unique and better than that of other creators who have posted the same thing.
As a creator, learn to be creative while making your video content. Don’t be limited by the little information available to you. You can create a trending topic from happenings in your immediate environment and make a video out of it. If it’s an unusual event that can amaze people, you’ll be the source and attract a lot of viewers before competitors create theirs. Keep yourself updated every time. This is an important step when learning how to how to grow your YouTube channel.
7. Include Links to Your Video on Social media Platforms
Popular social media platforms such as WhatsApp, Facebook, Twitter, Instagram, LinkedIn, and more are not just for connecting with people, but for business purposes. It is easier to get more followers on these platforms than on YouTube and since signing up is free, you should make use of that opportunity to increase your visibility.
As a creator if you want to learn how to grow your YouTube channel, it is recommended you sign up on almost all social media platforms. Create exciting content that can increase your number of followers. When your fan base begins to increase, you can then include the link to your YouTube channel in the content you post on the social media pages.
One key factor you must put into consideration is the content you post. It is easier to attract followers to your page when your content is educative, interesting, and informative. For instance, if you focus on relationship issues or inspirational quotes and post great content about it, your followers will always look forward to gaining more knowledge from you. If you include a link to your YouTube channel and inform them to click on it, most of them wouldn’t hesitate to do so because you have something meaningful to offer.
8. Create Playlists for Your Videos
Viewers will be able to watch your content consecutively if you create a playlist. This implies that as the first content ends, the next one will play almost immediately until the last one. Also, there is a high chance that the total number of viewers who saw the first content will be the same as those who watched the rest of it. That way, you don’t have to worry about having a larger number of viewers on content while the rest have a little or none.
Make sure each of the content is unique and relevant to the order in which they are listed. These works mostly for content on entertainment, especially music. But it works for others too, depending on the niche you focus on and your target audience.
9. Provide High-quality Content
Content is key in your YouTube channel. Viewers don’t want to waste their time and effort on video content that is not adding value or entertaining them. Most creators who have become successful know the impact of quality content on viewers. If your niche is related to health, do your research and be good at what you do. Maybe you are a pianist, entertain viewers with your skills, and be consistent.
When users notice your content is unique, interesting, educative, and adds value, they’ll not only return to your YouTube channel but will also recommend their friends and loved ones.
10. Increase your Content’s SEO Ranking
Keep it in mind to promote your YouTube channel with search engine optimization. Whenever you want to upload a video, find out the ones that rank well and include it on your YouTube channel. Videos on how-to, keyword specific topics, movie trailers, cartoons, animations, and music always rank well than others.
YouTube channel marketing in learning how to grow your YouTube channel can help you with ideas on trending topics or those that will rank well.
After reading through this article, we hope you know how to grow your YouTube channel now? It’s certainly not a day’s job as the number of competitors is increasing constantly. One simple way to be ahead is to do things differently. With several tactics to achieve this, which have been listed above, it’s time to start practicing!