Did you know that half of insured Americans skip their routine dental visits? Many patients view the dentist as optional and only go when they have a concern about their oral health.
As a dentist, this is bad news.
You want patients to come regularly to keep your business booming. Continuously booking patients both old and new is the key to a successful practice. And, you can achieve it with the right marketing for dental offices!
If you feel your business is stagnating, you’ve come to the right place. In this article, we’ll be teaching you how to market your dental practice so your clients never skip their appointments! Read on to learn more!
1. Take Advantage of Local SEO
When you’re looking for a new general practitioner, you probably don’t want to travel for hours to see them. Similarly, your clients don’t want to travel hours to get their teeth checked. This means you have a very clear target audience for your marketing: clients who are local to your business.
You can leverage this information by taking advantage of local SEO marketing. With SEO, you can increase your ranking on search engines. This means that when local clients search for “dentist near me,” they’re more likely to find your site.
You can view here for more about how SEO can give your business a boost.
2. Use Social Media
One of the best marketing tips for staying connected to your clients is to use social media. The more active and engaged you are on social media, the better it will look for prospective clients.
Keep your clients informed about your practice and share any dental tips and infographics with them. You can also create educational videos on YouTube that will increase your brand’s exposure.
Be sure to post high-quality content. The better your content, the more likely it is to be shared and reposted which can increase your exposure. This means you might not be able to post every day, but quality over quantity is a good rule to follow in this case!
3. Track Your Results
If you’ve invested in an SEO or social media marketing company, they should offer some tools to track your engagement. In addition, Facebook, Instagram, and Google Business offer a few free metrics to track your progress.
Take advantage of these metrics to optimize your results. Do you see more engagement when you post in the evenings as compared to the mornings? Do you get more traffic from Facebook than Instagram?
Tracking your results allows you to find the marketing trends that work for your business and maximize them while ditching things that don’t work.
Marketing for Dental Offices Made Easy
Taking advantage of digital marketing can be overwhelming for a brick-and-mortar business. For that reason, marketing for dental offices can be difficult to figure out. But with these marketing ideas for your dental practice, you should have a great place to start!
Implement these strategies and watch your business grow! For more about the latest marketing trends in 2022, check out our blog!