A few years back VAIO laptop was a common name. It was easily available on all stores and it had it’s own brand value. In window based laptops Vaio laptop was one of the leading names.
But, VAIO laptops vanished from the market due to poor sales and tough competition from Lenovo, Dell, Acer, etc. Sony had better priorities like mobiles and they sold the laptop part around 2013-14.
The good news is that you will see VAIO laptops again. They recently announced that they are
set to bring an incomparable yet seamless computing experience to the Indian market.
“Lighter than your past” is the tag line that they preferred to use.
That is what a Flipcart VAIO teaser shows. And that is the only gimps of what is to come. There are no other specifications or the launch date of the VAIO laptop is given.
Nexstgo, a Singapore based company will be launching the laptop in India. The CEO, Alex Chung, announced
“We at Nexstgo are thrilled to reintroduce VAIO to Indian audiences, with a wide range of finest-quality laptops in coming 3 months. The brand has previously witnessed unrivaled demand from the Indian market, and we believe that the country’s burgeoning tech-enthusiasts and young business professionals will be elated to experience VAIO’s premium solutions once again. With the launch, we aim to expand our distribution network in India and clock a phenomenal growth by 2020. We are honored to be VAIO’s key partner, and work together with VAIO to rebuild her brand position in India.”As published on ZEEBIZ
VAIO laptop- Why launch now?
There are two segments in the Indian market that saw a great boost in sales. They are mobiles and laptops
And all credit goes to the Covid-19 pandemic that confined people to their houses for months. And the only way to keep life going was through work at home.
For kids, online schools and classes are the only options until today. And this generated an unprecedented demand for mobiles and laptops.
If you remember Micromax relaunched its mobiles earlier this year.
In coming January, the brand will officially unveil her first AMD model together with another model specially designed for the modern office and start selling from one of the leading e-commerce portal – Flipkart, then to further extend to other major retail channels; please stay tuned with us!Seema Bhatnagar, Regional Business Director (South Asia), RSD, Nexstgo Company Limited
It is evident from the regional business director that their target audience is the “work at home” segment that has ever grown since the beginning of the pandemic.